Sabertooth Marketing specializes in building high-performance websites for construction firms across Kenya. You get tailored UX, mobile-first design, SEO for local project searches, and integrations that streamline lead capture and project portfolios. Our portfolio-driven approach ensures your brand and project credibility are communicated clearly, improving client trust and accelerating bid-to-contract cycles for your firm.
Why Sabertooth Marketing for Construction Companies
Sector Expertise & Kenyan Market Insight
You get a partner with 5+ years of experience serving 10+ Kenyan construction clients across Nairobi, Mombasa, and Kisumu, from main contractors to developers and suppliers. Sabertooth maps local procurement cycles, county regulations, and tender calendars, and applies market-tested channels – for example, tailoring SEO for bids and showcasing past projects to win trust – so your website aligns with how buyers and specifiers actually source contractors in Kenya.
Construction-focused UX and Brand Positioning
You receive sites built for the construction buyer’s journey: clear project galleries, downloadable specifications, tender inquiry forms and BIM/model viewers where needed. Designs prioritize mobile crews and procurement officers, place CTAs for RFP submission, and use industry signals – certifications, client logos, project metrics – to shorten decision time and increase qualified leads.
In practice, Sabertooth wireframes separate audiences (owners, engineers, procurement), run A/B tests on contact flows, and optimize page speed and structured data for terms like “civil contractors Nairobi.” You’ll see heatmap-driven CTA placement, optimized image delivery, and content that highlights KPIs (projects completed, timelines met), which in past redesigns lifted form completions and tender inquiries by measurable margins.
Services Offered
You get end-to-end digital services tailored for construction brands: brand-led web design, SEO, content strategy, CRM integrations, and paid channel setups. Sabertooth has completed 10+ real estate projects for contractors and developers; check client feedback at Sabertooth Marketing | Reviews & Portfolios. Typical engagements run 10-16 weeks with ongoing maintenance and A/B testing to lift conversions.
Custom Responsive Web Design & Development
Mobile-first builds use Webflow, WordPress, or a headless CMS, with component libraries for rapid scaling and pages optimized to load under 2.5s. You receive WCAG AA accessibility, structured data for projects, and integrations with HubSpot or Pipedrive.
SEO, Content Strategy & Lead Generation Tools
On-page SEO, technical fixes, and a 6-12 month content roadmap target high-intent keywords and local queries (e.g., “road contractor Nairobi”). You get conversion-focused landing pages, form flows, chatbots, and UTMs for accurate tracking; clients typically see organic traffic gains of 30-150% and conversion lifts of 15-60% within six months.
Deliverables include a 90-day technical audit (site speed, canonicalization, schema), 6-12 month keyword clusters, monthly content briefs, and a white-glove link-building plan (3-8 authoritative links/month). CRO services include heatmaps, funnel analysis, and iterative landing-page tests to help you capture higher-value leads while scaling organic visibility and paid efficiency.
Portfolio & Case Studies
You’ll see concrete evidence of impact across websites, funnels, and portals that moved the needle: organic traffic jumps, lower cost-per-lead, and faster sales cycles. Results include 100 qualified leads from a single campaign and approval times cut from 21 to 7 days. Outcomes you can expect when design, content, and conversion are aligned.
Performance metrics and client testimonials
You’ll receive measurable KPIs tied to business outcomes: organic traffic up to +130% in six months, lead conversion lifts from sub-1% to 4-5%, and session duration jumps over 50%. Clients consistently report faster closes, higher proposal win rates, and satisfaction scores averaging 4.8/5, which validates the technical and commercial improvements you’ll get.
Reporting is delivered monthly with granular dashboards (Google Analytics, Search Console, Hotjar, HubSpot) showing sessions, CPL, conversion funnels, and A/B test results. For example, after two landing-page iterations, one client’s CPL dropped to KES 1,150, and lead quality improved 38%, evidence you’ll use to prioritize the next growth moves.
Design & Delivery Process
We begin with a 2-week discovery sprint, mapping stakeholders, KPIs, and site architecture; then move into iterative design with 2-3 prototype rounds to validate layouts and CTAs, balancing SEO and performance for heavy media galleries common in construction portfolios.
Discovery, Strategy, and Prototyping
During discovery, you outline your target buyer personas, set measurable goals (leads/week), and audit competing Kenya firms; strategy includes content hierarchy and CMS selection, while prototyping produces clickable Figma flows-often three rounds-so you can test form placement and project filters before development.
Development, Testing, and Launch Timeline
Development usually runs 4-8 weeks, depending on complexity; you’ll see staged builds, weekly demos, and iterative bug fixes, with automated unit tests and accessibility checks to ensure forms and galleries work on mobile and desktop across Chrome, Firefox, Safari, and Edge.
Post-demo testing includes unit, integration, and end-to-end suites, plus manual cross-browser QA and performance audits hitting Lighthouse scores above 90 where possible; you can expect a beta release to 10 to 50 users for real-world feedback, a 7-14 day launch window for DNS and CDN propagation, and a 30-day monitoring plan for analytics, backups, and urgent patches.
Pricing & Support
You get clear, tiered pricing from Sabertooth with packages that scale from starter sites to enterprise builds, itemized quotes, and a focus on measurable ROI; typical builds start around KES 96,000 (~$700) for basic sites, KES 200,000 (~$1,500) for e‑commerce, with enterprise solutions quoted after discovery. For full-service engagements, you can review more about The Leading Boutique Website Design Agency in Kenya, including SLAs and support terms.
Packages, Transparent Pricing, and ROI focus
You receive clearly defined packages with itemized deliverables, fixed milestones, and ROI modelling up front; entry packages cover up to 10 pages, SEO basics and conversion mapping, mid-tiers add e‑commerce and CRM integrations, while bespoke plans include API work. Expect transparent monthly reporting and a target uplift in qualified leads, typically a 20-35% increase within six months when conversion improvements and paid channels are combined.
Ongoing Maintenance, Hosting, and analytics
You get standard maintenance bundles that include daily backups, security patches, 24/7 uptime monitoring, and monthly analytics summaries, with response SLAs of 24–48 hours for critical issues and optional 99.9% uptime hosting. Hosting tiers cover shared, VPS, and managed cloud options, so you only pay for the performance and support level you need.
More specifically, maintenance plans include staged updates (test → staging → production), monthly performance audits, CDN and SSL management, plugin/version control, and weekly backups retained for 30 days. Analytics setup uses GA4, server logs, and heatmaps to track funnels; Sabertooth typically delivers a KPI dashboard and a quarterly optimization roadmap, and maintenance-only plans start from roughly KES 45,000/month, depending on traffic and custom integrations.
Getting Started
Typically, you move through a 3-phase kickoff: audit (7-10 days), design sprint (2-3 weeks), and launch & training (1 week). You’ll receive a sitemap, wireframes, a functioning CMS, and baseline SEO reports. Expect 2-3 revision rounds, biweekly status updates, and a clear timeline tied to milestone payments.
Audit, Proposal, and Onboarding Steps
Our free audit measures page speed (Google Page Speed score), mobile usability, and top 10 organic keywords; a recent Nairobi client saw a 42% speed gain after our recommendations. You get a two-option proposal with fixed prices and a 30-day action plan. Onboarding includes a 60-minute kickoff call, access requests, and a content checklist so you can start within 7 days.
Contact channels and next-step checklist
You can reach us by phone, email, WhatsApp (+254 721 461 770), or the contact form; in-person meetings in Nairobi are available by appointment. Next-step checklist: sign the SOW, pay the 40% deposit, provide logos, project content, and CMS access, then schedule the kickoff call within 7 days to begin the sprint.
Response SLAs are 4 hours for WhatsApp during business hours and 24 hours for email; you’ll be assigned a dedicated account manager and receive weekly status reports.
Conclusion
As a reminder, when you choose Sabertooth Marketing as the top construction company web design agency in Kenya, you gain tailored websites, industry-focused UX, and measurable growth strategies that strengthen your brand, attract qualified leads, and streamline project communication so your business scales professionally in a competitive market.
What are you waiting for? Book a free discovery meeting with us and let’s get you more visibility and customers on search engines!
